Tony Haile, Time, March 9, 2014

If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading. We race towards new trends like native advertising without fixing what was wrong with the old ones and make the same mistakes all over again.

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Not an average reader? Maybe you’ll give me more than 15 seconds then.

Read all: http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/