About:Media — The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

Maria Konnikova, The New Yorker, January 21, 2014 In 350 B.C., Aristotle was already wondering what could make content—in his case, a speech—persuasive and memorable, so that its ideas would pass from person to person. The answer, he argued, was three principles: ethos, pathos, and logos. Content should have an ethical appeal, an emotional appeal, […]

About:Media — Our wildest fantasy: if only the French ran America…

The Economist, Jan 18th 2014 THE citizens of the world’s most powerful country have recently been distracted by a piece of meaningless tittle-tattle. The current issue of People magazine has revealed what le tout Washington knew anyway: that Barack Obama has been having an affair with Jennifer Aniston. This intrusion took place despite the president’s […]

About:Media — 2014 Oscar Predictions: Who Will and Who Should Be Nominated

By Marlow Stern and Kevin Fallon, The Daily Beast, January 15, 2014 Will Joaquin Phoenix make it? What about the Coen brothers? The Daily Beast’s resident Oscarologists debate who will—and who should—be nominated for the Oscars. Predicting the Academy Awards nominations can be a fool’s task sometimes. Remember when Ben Affleck wasn’t nominated for directing […]

Prediction Markets — Will the economy crash in march?

By Minda Zetlin, inc.com, Jan 8, 2014 Somewhere between March and June of this year, look for a worldwide economic downturn that will cause huge losses in stock exchanges around the globe. That prediction comes from Gerald Celente, who heads the Trends Research Institute. For more than 25 years, Celente has been making predictions about […]