By David Leinweber, Forbes, September 12, 2013
Prediction isn’t just for the stock market. Trading is just one of many ways to cash in on quantitative foresight. For mass marketing – and even presidential campaigns – it’s another story. In those areas, putting odds on the future generates a different kind of power: the power to influence and persuade people – the power to not only predict but to actually change the future.
Persuasion by way of prediction is a whole other side to the big data world.
Read all: http://www.forbes.com/sites/davidleinweber/2013/09/12/prediction-isnt-just-about-stocks-predictive-persuasion/#!