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Prediction Markets — Prediction Isn’t Just About Stocks. Predictive Persuasion

By David Leinweber, Forbes, September 12, 2013

Prediction isn’t just for the stock market. Trading is just one of many ways to cash in on quantitative foresight. For mass marketing – and even presidential campaigns – it’s another story. In those areas, putting odds on the future generates a different kind of power: the power to influence and persuade people – the power to not only predict but to actually change the future.

Persuasion by way of prediction is a whole other side to the big data world.

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