Question Details

For what price will Apple Inc buy Beats Electronics?

Reuters/Adam Hunger

For what price will Apple Inc buy Beats Electronics?

Asked by: Super Userkruijs in Business » Deals
Settled on 05/29/2014 07:17 Settled by Super Userkruijs
Winning option:less than $3.2 billion Apple, the company that turned digital music into a mainstream phenomenon, said on Wednesday that it was buying Beats Electronics, a rising music brand, for $3 billion, in a move that will help it play catch-up with rivals that offer subscription-based music services.

Apple and Beats executives said the companies would work together to give consumers around the world more options to listen to music. The Beats brand will remain separate from Apple’s, and Apple will offer both Beats’s streaming music service and premium headphones.

http://www.nytimes.com/2014/05/29/technology/apple-confirms-its-3-billion-deal-for-beats-electronics.html

Predictions

less than $3.2 billion
$3.2 billion, or more
Not announced before the end of May
Not announced before the end of May

Background

Apple Inc is close to buying headphone maker Beats Electronics for $3.2 billion, the Financial Times reported.

The purchase of Beats, which also runs a streaming music service, would be Apple’s largest ever acquisition, the newspaper reported. It said the deal could be announced as early as next week.

Founded by rapper Dr. Dre and music producer Jimmy Iovine, Beats Electronics primarily produces products under the brand “Beats by Dr. Dre” and competes with headphones made by Skullcandy Inc, Sennheiser Electronic and Bose Corp.

http://www.rawstory.com/rs/2014/05/08/report-apple-nearing-deal-to-buy-rapper-dr-dres-headphone-company-for-3-2-billion/

Find similar: beats electronics, apple

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   Super Userkruijs

“A well-placed source has confirmed rumors that Apple’s acquisition of Beats ‘is happening’ … with ‘70% certainty’,” TechCrunch reported Thursday.

http://www.ibtimes.com/apple-wwdc-beats-dr-dre-announcement-will-developers-be-first-hear-about-beats-music-1589403

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