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Will Adidas renew the FIFA partnership beyond 2030?

Will Adidas renew the FIFA partnership beyond 2030?

Asked by: Super Userkruijs in Sports » Soccer
currently Open, suspends 06/30/2029 21:05 (in )



When World Cup hype reaches its peak in Ma and June of next year, it will difficult to remember more than one company makes soccer balls. Or boots. Or kits and other equipment. Once World Cup 2014 kicks off it will be all stripes, no swooshes, just as it’s been for every tournament since 1970. Since Mexico 1970, adidas has become inextricably linked with soccer’s main event. To see another name on the ball would be like seeing Michael Jordan lacing up a pair of Reeboks.

So it’s little surprise that today, at a ceremony in Moscow, FIFA and adidas announced their partnership has been extended until at least 2030, a duration during which the apparel company will be the continue to develop the official match ball and hold licensing rights to ‘FIFA World Cup’.

Find similar: adidas, fifa, partnership


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   Super Userkruijs

Today the Adidas Brazuca 2014 World Cup Ball has been released. The Adidas Brazuca 2014 World Cup Ball Panel Design has been seen at the FIFA U-20 World Cup 2013 in Turkey and was used in every match to test the ball characteristics.



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