Question Details

Will Apple launch smart TVs in 2013?

Will Apple launch smart TVs in 2013?

Asked by: Super Userkruijs in Technology » Consumer Electronics
Settled on 01/13/2014 22:26 Settled by Super Userkruijs
Winning option:No Cook says: "With Apple TV, however, despite the barriers in [the TV set top box] market, for those of us who use it, we've always thought there was something there. And that if we kept following our intuition and kept pulling the string, then we might find something that was larger.

"For those people that have it right now, the customer satisfaction is off the charts. But we need something that could go more main market for it to be a serious category."

However, it is possible that he meant a set top box, and rumours have continued to rumble on that Apple is in talks with US cable providers and more content providers over a new version of its existing Apple TV box.

www.techradar.com/news/television/apple-itv-release-date-news-and-rumours-1045768

Predictions

Yes, during first half 2013
Yes, during first half 2013
Yes, during second half of 2013
Yes, during second half of 2013
No
No

Background

Berenberg Capital Markets technology hardware analyst Adnaan Ahmad thinks this would be good for Apple and ARM, not so good for Sony, Sharp, LG, Panasonic, Vizio and other TV makers.

Ahmad thinks the key question is how Apple will differentiate from other TV makers. “It can obviously implement some of its differentiated design characteristics to the TV, but the latest Samsung, LG and even Sony TVs are very appealing,” he writes. “So differentiation could come through a combination of hardware, software and services – i.e. the existing iOS subscriber base is obviously the targeted initial market for such a product, but to gain lots of traction, a subscription-based services model with differentiated or unique to user/adjusted to user/à la carte content is the way to go.”

http://www.forbes.com/sites/ericsavitz/2012/11/30/10-tech-predictions-for-2013-apple-tvs-win-8-flop-and-more/

Find similar: apple, smart tv, 2013

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