Will Google buy an Instagram competitor?
Settled on 09/17/2012 21:20 by kruijs
settled question on option 'Yes, announced before the end of 2012'.
There may have been a full-fledged bidding war between Google and Facebook over Instagram, but no matter what, it looks more than likely that Google will soon buy an Instagram competitor — and fast.
Given the two giant’s extreme competitiveness over the advertising and social space, the pressure is on Google now to try and push Facebook out of the ring. The only problem is, Facebook now has the king and Instagram likely won’t budge for some time. More than anything, I bet the search giant will quickly splurge on something that’s second-best just to stay competitive.
As for what could be on Google’s plate, EyeEm‘s stylish app with a focus on data might be up for grabs. PicYou, which we’ve covered in the past, is another app that is growing fast. Hipstamatic, another popular player, has long been an alternative app for vintage iPhonography.
If Google were to look to it’s own Android ecosystem instead (note: Instagram is already Android’s #1 free social app), it’s likely that PicPlz, Pixlr-O-Matic, Lightbox Photos, Hipster, Pudding Camera and SteamZoo will be on its list.
The bottom line? It’s a good time to be an Instagram competitor, but Google can’t be enjoying itself right now.
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