Will Taco Bell quit advertising "Beef"?

Question Details

Will Taco Bell quit advertising "Beef"?

Asked by:

gotmick in General » Litigation
Settled on 04/19/2011 15:26 Settled by

gotmick

Winning option: Lawsuit dropped. http://news.yahoo.com/s/ap/us_taco_bell_lawsuit

Predictions

Yes

Taco Bell stops advertising Beef because of an out-of-court settlement, court order, or any other reason.

Taco Bell continues to advertise Beef. The lawsuit is either lost, withdrawn, or thrown out.

Background

MONTGOMERY, Ala. â€” An Alabama law firm claims in a lawsuit that Taco Bell is using false advertising when it refers to using "seasoned ground beef" or "seasoned beef" in its products.

The meat mixture sold by Taco Bell restaurants contains binders and extenders and does not meet the minimum requirements set by the U.S. Department of Agriculture to be labeled as "beef," according to the legal complaint.

The class-action lawsuit was filed Friday in federal court in the Central District of California by the Montgomery law firm Beasley, Allen, Crow, Methvin, Portis & Miles.

Attorney Dee Miles said attorneys had Taco Bell's "meat mixture" tested and found it contained less that 35 percent beef.

Miles said the lawsuit does not seek monetary damages, but asks the court to order Taco Bell to be honest in its advertising.

"We are asking that they stop saying that they are selling beef," Miles said.

Irvine, Calif.-based Taco Bell spokesman Rob Poetsch (PAYCH) said the company denies that its advertising is misleading.

"Taco Bell prides itself on serving high quality Mexican inspired food with great value. We're happy that the millions of customers we serve every week agree," Poetsch said. He said the company would "vigorously defend the suit."

http://www.msnbc.msn.com/id/41242132/ns/business-consumer_news/

Find similar: taco, bell, beef, lawsuit

Comments

Comment on this question:

04/19/2011 18:32

hfl13

http://www.huffingtonpost.com/2011/04/19/taco-bell-meat-beef-lawsuit-withdrawn_n_850834.html

03/03/2011 02:43

kenneth1

some kind of BUG with the timing.... of this , and likely other dates... It says 1 year away, but the date is closer to two years away!!!

01/28/2011 15:51

kruijs

Taco Bell fights back on beef lawsuit with ad push

Taco Bell is launching an advertising campaign Friday to fight back against a lawsuit charging its taco filling isn't beef.

The fast-food chain placed full-page print ads in Friday's editions of the Wall Street Journal, USA Today, New York Times and other papers as well as online ads to "set the record straight," company President Greg Creed told The Associated Press.

The print ads say, in huge letters, "Thank you for suing us. Here's the truth about our seasoned beef." They go on to outline the meat's ingredients. The chain did not say how much it is spending on the campaign, but such ads in national newspapers can cost more than $100,000.

http://www.google.com/hostednews/ap/article/ALeqM5jZClxY-MwwMx7cIwEoEx5ipmCb8A?docId=5b8d6553727041658076a612a4b0f9fe

01/28/2011 03:21

gotmick

UPDATED STATEMENT REGARDING CLASS ACTION LAWSUIT - January 26, 2011
"The lawsuit is bogus and filled with completely inaccurate facts. Our beef is 100% USDA inspected, just like the quality beef you would buy in a supermarket and prepare in your home. It then is slow-cooked and simmered with proprietary seasonings and spices to provide Taco Bell's signature taste and texture. Our seasoned beef recipe contains 88% quality USDA-inspected beef and 12% seasonings, spices, water and other ingredients that provide taste, texture and moisture. The lawyers got their facts wrong. We take this attack on our quality very seriously and plan to take legal action against them for making false statements about our products. There is no basis in fact or reality for this suit and we will vigorously defend the quality of our products from frivolous and misleading claims such as this."

01/26/2011 02:09

gotmick

Taco Bell answers lawsuit: Yes, that is beef. May go to court over 'false statements' made in legal action against them

http://www.msnbc.msn.com/id/41258574/ns/business-consumer_news/

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